Wednesday, 22 June 2011

Bring people together by letting them vote on where to go

Every website, company or group can let its users get together without having to plan anything.

People want to meet and if you give them the right tools to do it, they will be thankful. If that tool also helps you market your ideas and products to them, then it's good for all involved.

Vote with the crowd on a place to go tonight

Example crowds:
Freshers, startups, expats, Flickr photographers, undergrads, flatmate seekers, new in town, cyclists... and many more

Step 1: Choose your crowd

Step 2: Vote with the crowd on a place to go tonight

Step 3: Feel welcome with a great crowd in a place you all chose

If you owned the service which brought them together, you could also direct the conversation and so this becomes a new marketing channel.

Create your own crowd group
It takes 60 seconds to create your own group here:

Create tags within that group
For example, if the group is 'Flatmate seekers' the tags might be 'non-smoker', 'West' and 'budget 600-800'

You create that group with tags and it shows up to users like this:

They select the tags and when they've voted on a place to go tonight, they can see which of their tags match to every other user going there:

By owning the group, you will own a unique growing network where offline conversations can be directed to your service via tags, which themselves are adverts users feel motivated to select.

This in turn increases page views, user numbers and consequently, revenue. In addition, you will own a channel covering a geographic area that, once established with large numbers, is very difficult for competitors to replicate.

Have a look at the user home page, sign up and play with it. Then go to the groups and tags page to create your own group.

1 comment:

  1. This sounds great. Can we help you help everyone? Would love to help with UI/x/social design and creating USP's so others do not just steal the concept. EG by running as a charity or donating net profit to innovative charity (yes you can get rich doing this:) explains more. And can we help by Crowdsourcing video for all & auto video embedding E.G.!/group.php?gid=352077702670 More details and free info at